Festivals: Clunes Booktown, Sydney Writers’ Festival + how to approach them
Before I head into a general ramble about festivals, I’ll get the topical bit out of the way to say: yes, I am in! May is festival time so if you live in Sydney, Melbourne, or the regions surrounding me (Ballarat, Bendigo, Castlemaine, etc), please come and see my fest debuts; it’s always nice to have bums on seats. And I always like to get audience questions from people I already know.
CLUNES BOOKTOWN, 3-4 MAY
This is one of my favourite festivals, where the beautiful old streets are taken over by second hand booksellers; a literary paradise. It’s a nice day trip from Melb or a fun weekender.
I’m excited to be including on the program, doing a session with graphic novelist Nicki Greenberg (where we push the boundaries of the novel), plus I’ll be pushing things even further when I head up on stage for the first time with my dad, Nigel Krauth, also an author (well, he did win the Vogel Award for his first novel Matilda My Darling and the NSW Premiers Literary Award for JF Was Here). We’ll be duelling light sabres and talking about how to write fathers and daughters and how we both get caught up in our own and shared fictions.
My sessions at Clunes:
Sat 3 May: 11.15-12.15, Pushing the Boundaries of the Novel, with Nicki Greenberg, Venue: Warehouse
Sun 4 May: 12.30-1.30, Writing the father Writing the daughter, with Nigel Krauth, Venue: Warehouse
The highly esteemed Alex Miller and Henry Reynolds will also be in attendance. Full programme is available here.
SYDNEY WRITERS’ FESTIVAL, 19 + 22 MAY
One of the things I love about writers’ festivals these days is that they’re spreading like a virus out of the inner-urban into regional areas. I’m very excited to be appearing in Katoomba in the Blue Mountains (where just_a_girl is set) alongside another debut author Felicity Castagna (whose work appeared in Friday Night Fictions).
Again, city-dwellers could do a great day trip or locals will probably already have their tickets. Apparently they are selling well.
What I’m really keen on is that two of my favourite writers of the moment (Richard Flanagan – YES! – and Emma Donoghue) will also be in Katoomba. I’ll be staying at Varuna, the famous retreat for writers, so I’ll be able to suss it out before returning to hopefully work on the second novel at some point this year.
I never would have dreamed when I was about to launch my book that down the track I would be talking about marketing, but there you go. At Forest for the Trees, an all-day NSW Writers’ Centre seminar on the state of publishing, I’ll be hanging out with Kate Forsyth and discussing how you go about marketing novels, and how social media (and blogging) can help. I like to target these sessions to the modern introvert (like me) who can go a long way to promote their work without moving from their bedroom (except to get the occasional cup of tea).
My sessions at Sydney Writers’ Festival:
Forest for the Trees: Writing and Publishing in 2014, how to publish and market a debut novel, Thursday 22 May, State Library of NSW, 10am–4.30pm. (More info – tickets available from SWF website.)
THE GENTLE ART OF APPROACHING WRITERS’ FESTIVALS
I don’t tend to think of myself as naive, but if I’m being completely honest, perhaps I’m a bit more like my character Layla than I tend to admit.
Along the marketing ride (I mean gallop) for just_a_girl, some things have taken me by surprise. One has been the notion of the writers’ festival.
Now I have been going to writers’ festivals since I was a child. My dad Nigel Krauth (see Clunes above) sometimes took me along to his sessions (I remember CUB Malthouse in Melbourne) and I’d watch with pride and awe as he read filthy passages that made me blush and roll my eyes, and fielded questions from the audience as if he was very important. In my twenties and thirties I attended many festivals as a reader, never in quite as much awe, but keen to glean as much know-how as I could, for the day when I would be a famous writer.
But back to earth. Writers’ festivals are quite hard to get into. I didn’t know this. I never did the maths (ie 10,000 aspiring writers does not equal 400 writers in festival program). I thought that once I had a novel published, there it was. I was a WRITER now. I wasn’t emerging any more. I was OUT. THERE. There’s this book in your hand. Anyone can see it. Feel free to programme me.
But no. Like anything else these days, it is no longer just about the book. It’s about the writer. And you have to sell your soul! I mean, your self. This is all about strategy. It’s taken me nearly a year to break into the festival circuit (since just_a_girl was published). Here are a few things that I’ve learnt so far that could help:
1. You need to get in early. It’s good to think about approaching festivals pretty soon after the last one has finished. Not too soon … but.
2. The personal touch works. Don’t just send a media release with a review copy of your book. Write about you, what you’re about, why you wrote your book, how your angle differs from everyone else’s.
3. Offer to do extra stuff. Look you’ll get taken advantage of, but that’s the fucking industry all over, isn’t it! Offer to convene other sessions (if you’re the extroverted type) or blog about other sessions (more my style).
4. Try the regional angle. Of course everyone wants to get into Sydney and Melbourne and they have wonderful prestige and the chance to hobknob but in terms of promoting your books, you might get lost in the crowd…Look for festivals in your area (see Clunes Booktown again!) or check out online databases of literary festivals and try a smaller one that concentrates on your genre.
5. Rejection is hard. The difficult thing about being knocked back from festivals is if you focus on point 2 above, as you need to, it can start to feel personal. Not only does the festival not want the book, they can’t place you as a person either. But each festival director is different, looking for a new angle on old topics. Look at the program and see where you slot in. Try again next time. Try and find another writer working in a similar vein. Are they sexier than you? Good. Use them. Pitch as a team.
6. Look to the experts. I commissioned Angela Meyer, of LiteraryMinded fame, to write a terrific sum-up of how to appear at writers festivals for Newswrite magazine (NSW Writers’ Centre) because she’s been to loads. Her article has since been reproduced at ArtsHub so it’s a great starting point…
AND WHAT ABOUT YOU? DO YOU GO TO WRITERS FESTIVALS? WHICH ARE YOUR FAVOURITES — AS READERS OR WRITERS?
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