Festivals: Clunes Booktown, Sydney Writers’ Festival + how to approach them

Alex Miller, Castlemaine-based author and winner of Victorian Premiers Literary Award for Coal Creek, will feature at Clunes Booktown

Before I head into a general ramble about festivals, I’ll get the topical bit out of the way to say: yes, I am in! May is festival time so if you live in Sydney, Melbourne, or the regions surrounding me (Ballarat, Bendigo, Castlemaine, etc), please come and see my fest debuts; it’s always nice to have bums on seats. And I always like to get audience questions from people I already know.

CLUNES BOOKTOWN, 3-4 MAY

This is one of my favourite festivals, where the beautiful old streets are taken over by second hand booksellers; a literary paradise. It’s a nice day trip from Melb or a fun weekender.

I’m excited to be including on the program, doing a session with graphic novelist Nicki Greenberg (where we push the boundaries of the novel), plus I’ll be pushing things even further when I head up on stage for the first time with my dad, Nigel Krauth, also an author (well, he did win the Vogel Award for his first novel Matilda My Darling and the NSW Premiers Literary Award for JF Was Here). We’ll be duelling light sabres and talking about how to write fathers and daughters and how we both get caught up in our own and shared fictions.

My sessions at Clunes:

Sat 3 May: 11.15-12.15, Pushing the Boundaries of the Novel, with Nicki Greenberg, Venue: Warehouse

Sun 4 May: 12.30-1.30, Writing the father Writing the daughter, with Nigel Krauth, Venue: Warehouse

The highly esteemed Alex Miller and Henry Reynolds will also be in attendance. Full programme is available here.

SYDNEY WRITERS’ FESTIVAL, 19 + 22 MAY

Felicity Castagna, Friday Night Fictions author, will be doing a session with me about first novels at Sydney Writers’ Festival

One of the things I love about writers’ festivals these days is that they’re spreading like a virus out of the inner-urban into regional areas. I’m very excited to be appearing in Katoomba in the Blue Mountains (where just_a_girl is set) alongside another debut author Felicity Castagna (whose work appeared in Friday Night Fictions).

Again, city-dwellers could do a great day trip or locals will probably already have their tickets. Apparently they are selling well.

What I’m really keen on is that two of my favourite writers of the moment (Richard Flanagan – YES! – and Emma Donoghue) will also be in Katoomba. I’ll be staying at Varuna, the famous retreat for writers, so I’ll be able to suss it out before returning to hopefully work on the second novel at some point this year.

I never would have dreamed when I was about to launch my book that down the track I would be talking about marketing, but there you go. At Forest for the Trees, an all-day NSW Writers’ Centre seminar on the state of publishing, I’ll be hanging out with Kate Forsyth and discussing how you go about marketing novels, and how social media (and blogging) can help. I like to target these sessions to the modern introvert (like me) who can go a long way to promote their work without moving from their bedroom (except to get the occasional cup of tea).

My sessions at Sydney Writers’ Festival:

Here and Now: Debut Fiction, Monday 19 May, 10–11.10am, Carrington Hotel, Katoomba. (More info – tickets for session at venue or day passes available.)

Forest for the Trees: Writing and Publishing in 2014, how to publish and market a debut novel, Thursday 22 May, State Library of NSW, 10am–4.30pm. (More info – tickets available from SWF website.)

THE GENTLE ART OF APPROACHING WRITERS’ FESTIVALS

Richard Flanagan, author of my fave book from last year, will also be appearing in Katoomba as part of the SWF

I don’t tend to think of myself as naive, but if I’m being completely honest, perhaps I’m a bit more like my character Layla than I tend to admit.

Along the marketing ride (I mean gallop)  for just_a_girl, some things have taken me by surprise. One has been the notion of the writers’ festival.

Now I have been going to writers’ festivals since I was a child. My dad Nigel Krauth (see Clunes above) sometimes took me along to his sessions (I remember CUB Malthouse in Melbourne) and I’d watch with pride and awe as he read filthy passages that made me blush and roll my eyes, and fielded questions from the audience as if he was very important. In my twenties and thirties I attended many festivals as a reader, never in quite as much awe, but keen to glean as much know-how as I could, for the day when I would be a famous writer.

But back to earth. Writers’ festivals are quite hard to get into. I didn’t know this. I never did the maths (ie 10,000 aspiring writers does not equal 400 writers in festival program). I thought that once I had a novel published, there it was. I was a WRITER now. I wasn’t emerging any more. I was OUT. THERE. There’s this book in your hand. Anyone can see it. Feel free to programme me.

But no. Like anything else these days, it is no longer just about the book. It’s about the writer. And you have to sell your soul! I mean, your self. This is all about strategy. It’s taken me nearly a year to break into the festival circuit (since just_a_girl was published). Here are a few things that I’ve learnt so far that could help:

Tim Ferguson, author and DAAS (see earlier blog post), will be teaching comic writing at Sydney Writers’ Festival

1. You need to get in early. It’s good to think about approaching festivals pretty soon after the last one has finished. Not too soon … but.

2. The personal touch works. Don’t just send a media release with a review copy of your book. Write about you, what you’re about, why you wrote your book, how your angle differs from everyone else’s.

3. Offer to do extra stuff. Look you’ll get taken advantage of, but that’s the fucking industry all over, isn’t it! Offer to convene other sessions (if you’re the extroverted type) or blog about other sessions (more my style).

4. Try the regional angle. Of course everyone wants to get into Sydney and Melbourne and they have wonderful prestige and the chance to hobknob but in terms of promoting your books, you might get lost in the crowd…Look for festivals in your area (see Clunes Booktown again!) or check out online databases of literary festivals and try a smaller one that concentrates on your genre.

My good mate Walter Mason (Destination Cambodia) will be appearing with Stephanie Dowrick at Sydney Writers Festival

5. Rejection is hard. The difficult thing about being knocked back from festivals is if you focus on point 2 above, as you need to, it can start to feel personal. Not only does the festival not want the book, they can’t place you as a person either. But each festival director is different, looking for a new angle on old topics. Look at the program and see where you slot in. Try again next time. Try and find another writer working in a similar vein. Are they sexier than you? Good. Use them. Pitch as a team.

6. Look to the experts. I commissioned Angela Meyer, of LiteraryMinded fame, to write a terrific sum-up of how to appear at writers festivals for Newswrite magazine (NSW Writers’ Centre) because she’s been to loads. Her article has since been reproduced at ArtsHub so it’s a great starting point…

AND WHAT ABOUT YOU? DO YOU GO TO WRITERS FESTIVALS? WHICH ARE YOUR FAVOURITES — AS READERS OR WRITERS?

Wild Colonial Girl has a Facebook page too! If you could LIKE I would really LOVE.

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just_a_girl: upcoming talks, bits ‘n’ bobs

Walter Mason will be appearing with me at the NSW Writers’ Centre seminar: Open Access – Selling Your Book in the Digital Age

Just a quickie.

Now all the excitement of Friday Night Fictions has died down (for a month or so), I’m doing some housekeeping and sorting out a few just_a_girl items. It seems that the life of the published writer is really geared these days to heading down the talking track and making public appearances (and you know how much I love that) — but the good news is it seems to be getting easier.

If you are in Sydney or Melbourne, come along. Would love to meet you.

Debut Mondays – Wheeler Centre, Melbourne

On Monday 23 September, I will be doing a reading from just_a_girl at the Wheeler Centre, in Debut Mondays, with Fiona McFarlane and Briohny Doyle. It’s at the Moat, a cosy little bar underneath the State Library. I met Kate Holden there once. Angela Savage and I first laid eyes on each other there. The bar and me, we’ve got a history, that’s all I’m saying.

Can Self-Promotion Be a Creative Act? – NSW Writers’ Centre, Sydney

Well, I do my best. It seems writers do have to be entrepreneurs these days. On Saturday 21 September, from 3 to 4pm, I’ll be talking at the Open Access: Selling Your Book in the Digital Age forum in a panel of authors who will discuss what they have found works and whether promoting yourself can be as creative as writing your book. I’m thrilled to be featured with Walter Mason (Destination Saigon), Andrew Nette (Ghost Money) and Jenn J McLeod (House for all Seasons). I’m looking forward to sitting in on the whole day and getting some tips from digital experts like Anna Maguire.

just_a_girl Goes Digital

It’s been news to me that sometimes getting your hands on an ebook can be more difficult than buying a paperback copy. For small publishers, getting ebooks onto Amazon and iBooks can be tricky and can take a loooonnnngggg time (for excitable people like me). The good news is that the just_a_girl ebook is now available on Kobo and is recommended  in the ‘Aussie Reads’ section.

Jenn J McLeod will be appearing with me at the NSW Writers’ Centre seminar: Open Access – Selling Your Book in the Digital Age

Ratings, ratings, ratings

I’ve never been too sure of the star system when it comes to rating books and music. On Goodreads, I agonise when I have to rate books. There seems to be such a gap between three stars and four. I’d rather read reviews without the stars, but maybe that’s just me. There’s no denying though that the wider publishing world likes stars and ratings. It really helps writers if you give them feedback. If you have read just_a_girl and if you love it (or hate it — I won’t track you down, I promise), it’s good to know people are reading it. It’s like a little security blanket. And if you review it on your blog, even better. Did you know that sales teams for publishers use blog posts to continue arguing to booksellers that the book should remain on the shelves (months after the book has been launched). You can review or rate the book at Goodreads, Amazon or Kobo.

Goodreads competition

One of the best ways to promote a debut novel is to have a giveaway on Goodreads. It’s a way to highlight your book, get people interested in what it’s about, without spamming them. Goodreads does all the organising; writers and publishers just have to mail out the copies. As an added incentive, I asked those who won (and those who entered — who missed out but still read it) to do a little review, and I promised I would include it here on my blog. So here goes:

Thanks to SOPHIE:

just_a_girl is a gritty Puberty Blues-esque novel for the modern age. It is referred to as an adult text however I would recommend it to teenagers as well. The novel is separated into three narratives, in which the interrelated characters develop. The first is Layla, a fourteen year old girl discovering her sexuality and self identity through interactions online. Layla is forced to deal with her fathers homosexuality at a young age, a factor which I believe influences her future relationships with her boyfriend, Davo, and her illicit relationship with an older man, Mr C. Ironically, Mr C is also linked to the second character, Layla’s mother. Margot, struggling to cope with losing her husband for another man and now her daughter to adolescence, turns to the Riverlay Church seeking solace. Here, she meets ‘Mr C,’ or Pastor Bevan, a leader of a new-age Christian Church. Margot finds comfort in Bevan, believing him to represent God in earth, an ironic twist to his actual role. The novel also focuses upon Tadashi, a young Japanese man who seeks affection in the form of a doll after the death of his mother. I was unsure of his overall contribution to the plot. He seemed to be a minor character yet the text kept referring to him. Overall, I thoroughly enjoyed this novel. It is honest and gritty, and I often found it confronting. It represents accurately what teenagers are forced to encounter in modern society, something authors often struggle to represent.

Andrew Nette will be appearing with me at the NSW Writers’ Centre seminar: Open Access – Selling Your Book in the Digital Age

And JESSICA:

This book took me a little while to get into at first, but then I was hooked. Highly recommended for young adults!

And OTHER READERS

Who have posted reviews at Goodreads including Annabel Smith, Ellie Marney, Anna, and Mandee.

AND SPECIAL MENTION

To my husband who rated it five stars. *awwwwwwwww*

NOW, YOUR TURN…

IF YOU’RE A WRITER, DO YOU HAVE ANY TIPS ON HOW TO MARKET A BOOK ONLINE?

AND READERS, HOW DO YOU GO ABOUT CHOOSING A BOOK? A REVIEW IN A NEWSPAPER? ON A BLOG? A FRIEND MENTIONING IT?